Anne Becker Sees AI as Human Potential Amplifier in Marketing and Cautions Against Flattening Culture
In a recent interview in Cannes at Stagwellâs Sport Beach, Anne Becker, Senior Vice President of Trade Marketing & Communications at Paramount, shared her insights on the transformative role of AI in marketing with Aaron Kwittken, CEO of PRophet and CEO of Stagwell Marketing Cloudâs Comms Tech Unit. Known for her background as a journalist […]
Cannes Lions 2024: Day 5
With the entire week being led by the constant hum of AI, it’s likely many of the topics heard at Cannes will follow people home long after they knock all the sand out of their shoes.Â
Cannes Lions 2024: Day 4
Day #4Thursday, June 20th, 2024  Overall On Day #4, the conversation swiftly took a turn for the Travis (Kelce). Trending Narrative Conversations around Elon Muskâs Cannes Lion talk continued to garner pick up, but the Kelce family dominated conversations on Day 4.  Featured Headlines: Why Taylor Swift Isnât With Travis Kelce at the […]
Cannes Lions 2024: Day 3
Day #3 Wednesday, June 19th, 2024  Overall So, on Day #3, this Elon guy shows up. Don’t know if you heard… Trending Narrative Elon shows up singing a different tune to advertisers this year, and hopes everyone can just forget about that stuff he said. What he really meant was… Featured Headlines: Musk tries […]
Cannes Lions 2024: Day 2
On the Day #2, while AI continues to dominate many of the discussions, Cannes is buzzing with celebrities.
Cannes Lions 2024: Day 1
Day #1 Monday, June 17th, 2024  Overall Among specific topics in the top narratives from news coverage on Cannes Lions, AI easily takes the top slot by number of mentions. Trending Narrative Generative AI is revolutionizing filmmaking, content creation, innovation, and marketing through efficiency improvements and personalization. Trending mentions at Cannes appear to be […]
