| “Cognitive AI supplants generative AI “Crisis comms and internal comms will benefit from AI game theory. Crisis leaders use real-time data to inform and test brand messages pre-deployment. And possibly companies ingesting employee sentiment data – through anonymized data capture from emails and internal messaging apps – to inform internal comms and culture. We will finally start to see a shift from generative AI to cognitive AI – where data will actually inform decisions – from campaign strategy to risk mitigation and predictive stakeholder engagement. Many will continue to participate in AI-washing and posturing – claiming capabilities and proficiencies – but they will all be tested by procurement at brands who will bring actual technologists to the table to stress test their proclamations. Companies and agencies alike will invest more in training staff on different tools and guidelines – and will spend more time on building private AI environments with a focus on permission-ing, data hygiene and compliance.” ~ Aaron Kwittken | CEO & Founder | PRophet“ |
