NEWS: PRophet Agrees to Acquire UNICEPTA, A Leading Provider of Media Intelligence, This is a game-changer…

Industry News In Brief (July 29, 2024)

&

“NEW YORK —Stagwell has acquired Leaders, a Tel Aviv-based influencer marketing firm. Leaders brings expertise cutting-edge tech: their InfluencerMarketing.AI (IMAI) platform connects brands with a massive network of creators and offers powerful campaign management tools. This acquisition strengthens Stagwell’s PRophet Comms Tech Suite with AI-powered influencer marketing solutions. Leaders’ founders, Eran Nizri and Yehonatan Arami, will join Stagwell.” (Read more)