Highlights:
“Aaron Kwittken, who founded PRophet and was later named CEO of the Stagwell division responsible for the marketing tech portfolio emphasized that this is in addition to the generative AI work it’s done with OpenAI technology – not a replacement.
In a brief email exchange, he also clarified how the Google technology is being used:
“Vertex AI is mainly used for the predictive AI portion, we are still using Open AI for generation. This is our SMC [strategic marketing cloud – the division he leads] value proposition – we are not married to any LLM, we use multiple to achieve the best results for our clients.””
Frank Strong
