As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption.
Though improving, many teams still report barriers when adopting these tools. According to a recent survey, 67% of communication professionals cite the team’s ability to use AI technology effectively as a significant barrier, while 77% struggle with the complexity of integrating new systems with their existing environments.
Key challenges to AI adoption in communication teams
One significant challenge is that PR and communication teams often lack a reliable, objective source for evaluating AI products tailored specifically to their needs, forcing them to seek costly outside help. Additionally, many team structures aren’t designed to quickly assess and act on AI adoption decisions, causing delays that may hinder their ability to stay current in the rapidly evolving landscape.
