“Aaron Kwittken is founder and CEO of PRophet.
We will finally start to see a shift from generative AI to cognitive AI – where data will actually inform decisions – from campaign strategy to risk mitigation and predictive stakeholder engagement.
Many will continue to participate in AI-washing and posturing – claiming capabilities and proficiencies – but they will all be tested by procurement at brands who will bring actual technologists to the table to stress test their proclamations.”
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