Creator Spotlight on Molly Burke
See the Person Beyond the Disability: How YouTuber Molly Burke Is Creating Change For People With and Without Disabilities
“I wanted to work with brands that valued the same things I didârepresentation, inclusivity, and accessibility…”Â
Can removing disabilty from perception be a good thing? In this episode of Creator Spotlight, Molly Burke (@mollyburkeofficial), as the first blind YouTuber with 1M subs, explains the limitations of only seeing her as a blind person.
Being one of the most influential voices in the disability advocacy space, Molly’s built an audience of millions by fully sharing her life online for the last decade, including fashion, food, relationships, and every facet imaginable in her fight for true access, diversity, and inclusion.
“I feel like I can claim âOGâ status now
[on creating content].
It’s been ten years â my entire twenties â and, for better or worse, that was all documented online.”Â
Together, they explore how she advocates and works with major brands to give a voice to historically underrepresented communities and learn how her unique experience as the “poster child” of a charity at a young age led Molly to discover the life-changing Social Model of Disability.
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The âCreator Spotlightâ series goes behind-the-scenes with the brightest creators and digital visionaries, uncovering their unique creative processes, challenges, and the “why” behind what resonates with their millions of followers. The series examines key topics for marketers such as strategies for driving authentic audience engagement, balancing creativity with business goals, amplifying brand storytelling through partnerships, and predictions on the future creator landscape.
