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Creator Spotlight on Jordan Howlett
Shhh! Come here… Creator Spotlight Gets Jordan Howlett’s Secret to Not Overthinking It
“It wasn’t a huge boom that got me here. It was more of a gradual growth. The audience grew with me.”
In just under four years, Jordan Howlett has built up a following of over 32 million followers across platforms. He’s secured collaborations with celebrities including Kevin Hart, Donald Glover, and Halle Berry and done countless brand deals. He went from Division 1 baseball player to online personality and founder of the Fast Food Secrets Club, led by a desire to give his all to anything he does and a love for creating videos. Jordan sits down with What’s Trending’s Shira Lazar In the latest episode of Creator Spotlight to share his journey, what keeps him going, and a behind-the-scenes look at how he makes and posts his videos.
“There’s no secret sauce.”
Creator Spotlight is Powered by PRophet and What’s Trending. PRophet is an award-winning suite of essential, AI-powered comms tech SaaS tools and services purpose-built to empower modern communicators to surface and engage with high-authority journalists and leading influencers.
Creator Spotlight is powered by What’s Trending and Prophet
The ‘Creator Spotlight’ series goes behind-the-scenes with the brightest creators and digital visionaries, uncovering their unique creative processes, challenges, and the “why” behind what resonates with their millions of followers. The series examines key topics for marketers such as strategies for driving authentic audience engagement, balancing creativity with business goals, amplifying brand storytelling through partnerships, and predictions on the future creator landscape.
