NEWS: PRophet Agrees to Acquire UNICEPTA, A Leading Provider of Media Intelligence, This is a game-changer…

Field Goals & Front Pages: The Media Winners of Super Bowl 2025

Super Bowl 2025 wasn’t just a showdown on the field; it was a high-stakes battle for brands fighting for consumer attention — a masterclass in brand storytelling, cultural impact, and reputational risk. Some ads crushed it, some sparked outrage, and a few… well, let’s just say they’ll be rethinking their strategy.  Super Bowl Ad Festival: Brands […]

Cision Hits Pause on Lender Talks – What’s Next for the PR Tech Giant?

PR Tech Drama or Just a Power Nap? Big news in the PR tech world — Cision, the well-known public relations software company backed by Platinum Equity, has officially stopped discussions with its lenders. If that sounds like a red flag, you’re not alone. The move has raised eyebrows across the industry, leaving many wondering […]