Dos and Don’ts: Using AI in PR
AI has already started to transform industries of all sorts, and public relations — a long-time tech laggard — is no exception. It’s an exciting time for our craft; generative and predictive AI tools like PRophet are creating new opportunities for PR practitioners. Nevertheless, leveraging AI comes with a responsibility to understand its capabilities and […]
Revamp Your PR Processes: 5 Signs You’re Falling Behind
As the ways we communicate and consume information continue to evolve, the PR industry is undergoing a profound transformation. For PR pros to remain relevant, competitive and effective in this new era, it’s imperative that their strategies evolve in tandem with technological advancements. If your PR efforts are falling flat, it’s time to hit the […]
PRophet And Multiview Join Forces To Introduce ‘Taylor’ – A Game-Changing AI-Powered Solution
AI on Trial
Stagwell’s Mark Penn explains why he’s betting on AI, and what brands get wrong about supporting social issues
Agencies and AI — How Major Shops Are Using Artificial Intelligence
PRophet Wins 2023 MarTech Breakthrough Awards For “Best Media Outreach Platform”
We’re excited to announce PRophet winning in 2023 MarTech Breakthrough Awards. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World NEW YORK – August 17, 2023 – Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced […]
Tools, Updates to Save Time on Media Outreach
Kwittken On How GenAI Will Force A New Business Model For Agencies
Leaving PR Drudgery Behind: How AI Can Make Your Job More Enjoyable
AI’s increasing impact on the communications industry has ignited conflicting opinions, with much of the focus centered on fear of job displacement. However, most workers have it wrong: amidst these concerns lies an overlooked benefit that holds the power to alleviate these fears by fostering a new environment of enhanced creativity. By leveraging AI in […]
