Stagwell to acquire media analytics firm Unicepta
Stagwell (STGW) Furthers Global Expansion, Agrees to Acquire UNICEPTA, a Leading Provider of Media Intelligence
Omnicom-IPG merger marks ‘digital revolution’ for comms industry
Creator Spotlight on Molly Burke
Can removing disabilty from perception be a good thing? @mollyburkeofficial explains the limitations of only seeing her as a blind person.
Stagwell (STGW) Furthers Global Expansion, Agrees to Acquire UNICEPTA, a Leading Provider of Media Intelligence
UNICEPTA to join Stagwell Marketing Cloud’s PRophet Comms Tech Suite (original) NEW YORK and COLOGNE – December 17, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has entered into an agreement to acquire UNICEPTA, the leading global media monitoring and analytics platform. The company will join Stagwell Marketing […]
Comms professionals’ predictions for AI in 2025
“Aaron Kwittken is founder and CEO of PRophet. We will finally start to see a shift from generative AI to cognitive AI – where data will actually inform decisions – from campaign strategy to risk mitigation and predictive stakeholder engagement. Many will continue to participate in AI-washing and posturing – claiming capabilities and proficiencies – […]
Machina or ex-machina: ~40 marketing and comms predictions for 2025
“Cognitive AI supplants generative AI“Crisis comms and internal comms will benefit from AI game theory. Crisis leaders use real-time data to inform and test brand messages pre-deployment. And possibly companies ingesting employee sentiment data – through anonymized data capture from emails and internal messaging apps – to inform internal comms and culture.We will finally start […]
Best Of: 10 Best AI Tools to Protect Your Brand and Streamline Influencer Marketing (December 2024)
Study: PR Profession Is Not Keeping Pace With Speed Of AI
AI may require PR agencies to reevaluate billing models
“Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.” Read here for more insights from Casey Weldon and PRophet Founder and CEO Aaron Kwittken.
