S&T Live Recap: The Potentially Transformative PR Power of AI

A live (recorded) conversation between Editor-in-Chief John Elsasser and PRophet founder Aaron Kwittken. “‘Kwittken’s biggest gain from using AI is its ability to personalize pitches for reporters, based on their previous articles. But even when using ChatGPT to write pitches, press releases or guest columns for executives, “you always need humans to bring it to […]

How Tech Helps PR Pros Achieve Full Potential

Tech is constantly evolving, and there’s always a hot new topic taking the media by storm. Generative AI has held the coveted top spot most recently, and as workers across the world experiment with it, its professional applications have been increasingly pondered. With more AI tools tailored to PR pros hitting the market, let’s explore […]