Publicis Groupe Claps Back AT Its Marcel AI Critics with Cannes Campaign
PR Stress? Here’s How to Manage Your Workload
It’s no secret that public relations is a demanding industry. Day in and day out, PR success requires quick thinking, strong communication and the ability to stay cool, calm and collected while your environment is anything but. With so many stressors in mind, it’s important for PR pros to maintain a healthy work-life balance and […]
The Impact of AI Journalism
How Does AI Fit Into The Future Of Good PR?
As ChatGPT is Predicted to Lead to Job Growth, Marketers Reveal How They Use the AI Tool
Navigating the Potential and Pitfalls of Predictive Text in PR
Love it or hate it, predictive text holds potential for professionals across industries — including PR. From saving time to strengthening language, predictive text can empower PR pros to be more confident and efficient. But as with most tech, predictive text is far from perfect, with troubling consequences if not used properly. Getting the best […]
How Marketing Creativity Is Revolutionized By Generative AI
Study: CommTech Investment A Priority For PR Pros, But Use & Understanding Remain Low
“The Global CommTech Report shows PR professionals’ belief in their competence with technology tools contrasts with their use of emerging communications technology.“
Global CommTech Report 2023
We’re excited to an announce PRophet partnership and Founder and CEO Aaron Kwittken’s contributions to the Global CommTech Report 2023 from Purposeful Relations and PRovoke Media. The comprehensive report is available freely on the Purposeful Relations website, and is an important and insightful read at a critical junction in the field communications and its many […]
