Can Tech Build Trust in the PR Industry?

Technology is transforming the public relations industry at breakneck speed, with a new era of comms tech serving as the driving force. Though historically hesitant, PR pros and agencies are beginning to embrace generative AI and other advanced tools to increase efficiency and quality.  Of the many advantages of tech in the workplace, trust-building isn’t […]

What Top-Tier Reporters Want to See in a Pitch 

PR pros – and their clients — often dream of securing coverage in top-tier outlets, but the path there isn’t always clear.  Reaching the upper echelon of reporters doesn’t have to feel like a guessing game. Certainly, a little bit of luck can go a long way, but there’s concrete steps you can take to […]