Field Goals & Front Pages: The Media Winners of Super Bowl 2025
Super Bowl 2025 wasn’t just a showdown on the field; it was a high-stakes battle for brands fighting for consumer attention — a masterclass in brand storytelling, cultural impact, and reputational risk. Some ads crushed it, some sparked outrage, and a few… well, let’s just say they’ll be rethinking their strategy. Super Bowl Ad Festival: Brands […]
Cision Hits Pause on Lender Talks – What’s Next for the PR Tech Giant?
PR Tech Drama or Just a Power Nap? Big news in the PR tech world — Cision, the well-known public relations software company backed by Platinum Equity, has officially stopped discussions with its lenders. If that sounds like a red flag, you’re not alone. The move has raised eyebrows across the industry, leaving many wondering […]
PRophet Strengthens Leadership Team Hiring Subir Kotwal, Former Cision Sales Leader, as Executive Vice President of U.S. Sales
Accomplished sales executive Subir Kotwal to accelerate strategic growth and market expansion (Originally published PR Newswire) NEW YORK, NY, February 4, 2025 – PRophet, an award-winning suite of essential, AI-powered PR and influencer software and services, today announced the appointment of Subir Kotwal as Executive Vice President of U.S. Sales. A seasoned sales leader with over 20 years of experience in […]
How AI can help you create, land and track the perfect pitch
PRophet Integrates Influencer Discovery Feature within ‘Taylor’
PRophet Integrates Influencer Discovery Feature within ‘Taylor’, its AI-powered Journalist Discovery and Content Creation Product
News of Firms: KEF Media Launches Entertainment Unit
PRophet Integrates Influencer Discovery Feature within ‘Taylor’, its AI-powered Journalist Discovery and Content Creation Product
An industry first, the new feature reflects the undeniable fact that audiences are increasingly relying on social media influencers for news NEW YORK, Jan. 30, 2025 /PRNewswire/ — PRophet, an award-winning suite of essential, AI-powered PR software and services, today unveiled a new feature that allows users to discover and pitch directly to relevant social media influencers and […]
2025 AI Trends That Will Reshape the World of Marketing and PR
“As we step into 2025, artificial intelligence is undergoing a seismic shift, one that moves beyond the familiar buzz surrounding generative AI. The spotlight is turning toward cognitive AI—a more sophisticated, context-aware evolution of artificial intelligence. This paradigm shift positions data not as a passive resource but as an active, dynamic force—a reservoir of kinetic energy […]
Case Study: Sloane & Company
Public relations professionals face the constant challenge of ensuring that their messages break through the noise. Here’s how Gary Koops, Senior Managing Director of Sloane & Company, harnessed the power of PRophet Earn to refine media pitches, streamline content creation, and align messaging with how journalists actually think and work. Challenge Data overload A typical […]
