NEWS: PRophet Agrees to Acquire UNICEPTA, A Leading Provider of Media Intelligence, This is a game-changer…

AI may require PR agencies to reevaluate billing models

“Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.” Read here for more insights from Casey Weldon and PRophet Founder and CEO Aaron Kwittken.