NEWS: PRophet Agrees to Acquire UNICEPTA, A Leading Provider of Media Intelligence, This is a game-changer…

Can Tech Build Trust in the PR Industry?

Technology is transforming the public relations industry at breakneck speed, with a new era of comms tech serving as the driving force. Though historically hesitant, PR pros and agencies are beginning to embrace generative AI and other advanced tools to increase efficiency and quality.  Of the many advantages of tech in the workplace, trust-building isn’t […]