NEWS: PRophet Agrees to Acquire UNICEPTA, A Leading Provider of Media Intelligence, This is a game-changer…

Breaking Down the ABCs of an Effective Pitch

Facing tight timelines and high expectations, many PR pros overthink their pitches. Ironically enough, pitching efforts can often be improved by taking a simpler approach — and what could be simpler than the ABCs? The next time you go out with a pitch, keep these “ABCs” in mind to ensure success. A: Attention-grabbing If your […]