“As we step into 2025, artificial intelligence is undergoing a seismic shift, one that moves beyond the familiar buzz surrounding generative AI. The spotlight is turning toward cognitive AI—a more sophisticated, context-aware evolution of artificial intelligence. This paradigm shift positions data not as a passive resource but as an active, dynamic force—a reservoir of kinetic energy driving strategic decision-making across industries. From marketing campaigns to risk management, cognitive AI will redefine the way organizations operate, innovate, and compete.”