Public relations professionals face the constant challenge of ensuring that their messages break through the noise.
Here’s how Gary Koops, Senior Managing Director of Sloane & Company, harnessed the power of PRophet Earn to refine media pitches, streamline content creation, and align messaging with how journalists actually think and work.
Challenge
Data overload
A typical Sloane & Company press release can contain over 30 data points, but journalists typically focus on just a few. This info needs to be distilled into its most impactful form.
“I still believe in the old school way of doing things, but we have to evolve.”
Gary Koops
Senior Managing Director,
Sloane & Company
Solution
Leveraging PRophet, Koops and his team analyzed the initial drafts of their press releases.
By examining current trends and discussions across digital, social, and television platforms, PRophet identified the three most relevant data points out of the initial 30—allowing Sloane & Company to redraft press releases to focus on the most compelling points.
