Stagwell CEO Mark Penn spoke in Rio de Janeiro at the Web Summit Rio 2023 on May 3, 2023. His focus was on the need for marketers and communicators to embrace technology, and to “get [their heads] in the cloud”. Plus, he also gave a shoutout to the tools and technologies that PRophet is bringing to PR professionals, and for an industry that had previously been lacking SaaS solutions built with that particular user in mind.