The Wall Street Journal interrogates Elon Musk’s October 2022 Twitter takeover, and the subsequent backlash and negative long-term effects on the social media giant’s brand. PRophet Founder and CEO Aaron Kwittken joins a bevy of PR, digital marketing, and social media industry thought leaders who give their take on the direction Musk is steering Twitter — and what that could mean for its (and its members’) future.
